Placerville Speedway welcomes Jackson Rancheria Casino Resort as new title sponsor beginning in 2014 championship season


By Bill Sullivan


JacksideSidebarPLACERVILLE, CA – Placerville Speedway is proud to announce that the new Jackson Rancheria Casino Resort, has officially become the premier sponsor for the exciting season ahead at the 48 year old speedway located on the El Dorado County Fairgrounds in Placerville.

“We at Jackson Rancheria Casino Resort are excited to begin a new partnership with the Placerville Speedway,” said Jose Cortez, Marketing Director for Jackson Rancheria Caisno Resort. “We are very excited to get in front of these race fans who are very loyal to this sport, in an effort to gain their loyalty to our Property.”

The Jackson Rancheria Casino Resort is located south of Placerville Speedway in nearby Amador County and draws many travelers from El Dorado County annually. The facility includes a 257,000 square foot casino with 1600 slot machines, over 40 game tables and nine table poker room that is open 24 hours.

In addition to all the amenities the casino has to offer, it also offers a newly remodeled first class hotel on site and five different fine restaurants as well as entertainment venues, ballroom and conference facilities on site RV park and more.

Beginning with the 2014 racing season, Placerville Speedway will carry the Jackson Rancheria Casino brand in all marketing campaigns and the season to come will be bannered at The Jackson Rancheria Casino Resort Championship Racing Season. Additionally, the new title sponsor will have a presence at various events throughout the racing season, providing outreach and giveaways to spectators and competitors. The partnership is ideal for Jackson Rancheria Casino Resort as well as Placerville Speeedway, which draws many fans from the south end of El Dorado County and Amador County.

“We are a short ride from Placerville and feel it is a perfect way to bring greater awareness of our Property to the folks who love to attend the races held at the Placerville Speedway at the El Dorado County Faigrounds,” added Cortez.

The 2014 Jackson Rancheria Casino Resort Championship Racing Season at Placerville Speedway is set to begin in April.

Jackson Rancheria Casino Resort fills a void in Placerville Speedway’s title sponsor slot which was left open after their previous five year contract with Red Hawk Casino expired and the organization was unable to commit to a new partnership. Placerville Speedway is grateful for the support of their longtime sponsor.

As Jackson Rancheria Casino Resort takes the top billing at Placerville Speedway this year, they will be joined this season by several returning associate sponsors. Among the longtime returning sponsors will be Hoosier Racing Tires and Coors Light. The Mountain Democrat Newspaper and Life Newspapers Group has generously increased their partnership for 2014 with marketing outreach throughout El Dorado County, including El Dorado Hills. Riebes Auto Parts has recently commited to return with sponsorship of the weekly Kids Dash, a popular addition to the speedway last season.

ADCO Driveline and Exhaust has announced they will return as the official fast time sponsor for their second straight season. Additionally, look for local support from Thompson’s Auto Centers, Arnold’s For Awards, The Paint Spot and more to come.

Placerville Speedway is located on the El Dorado County Fairgrounds in Placerville and can be found on the web at www.placervillespeedway.com. The new Jackson Rancheria Casino Resort is located at 12222 New York Ranch Road in Jackson and can be found online at www.jacksoncasino.com.

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